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Programme Management Committee, Dedicated Fund on Branding, Upgrading and Domestic Sales

(Appointed by the Secretary for Commerce and Economic Development)


  • Director-General of Trade and Industry (ex officio Chairman)
  • Representative of Trade and Industry Department (ex officio member)
  • Representative of Commerce, Industry and Tourism Branch, Commerce and Economic Development Bureau (ex officio member)
  • Mr. Alan CHEUNG Yick-lun, M.H.
  • Mr. Marvin HSU Tsun-fai, J.P.
  • Mr. Terrence HUI Man-chun
  • Ms. Juliana LAM Hiu-ying
  • Mr. Gary LAU Sun-tao
  • Ms. Sophia LEE Shuk-woon
  • Ms. Pamela MAK Mei-yee
  • Ms. Jacqueline NG Wai-kwan
  • Mr. Kevin NG King-hon
  • Mr. Roy NG Chun-tat
  • Mr. PANG Chor-fu
  • Miss Elaine SHIU Yin-ning
  • Mr. Antonio WONG Shek-tung

Terms of Reference


To advise and make recommendations to the Government on -
  1. the overall implementation of the Dedicated Fund on Branding, Upgrading and Domestic Sales (the Programme), including annual implementation plans and budgets, operation, progress as well as outcomes and effectiveness of the Programme;
  2. the following matters relating to the administration of funds under the Programme:
    1. the guiding principles for approval of grants, application guidelines and procedures, assessment and funding criteria, as well as safeguard and control mechanisms;
    2. the merits of individual applications, and upon approval of applications, the amount of funding to be granted to each approved project and the terms and conditions for approving the funds;
    3. the progress of the implementation of approved projects, project outcomes, and disbursement of funding; and
  3. Any other matters related to the Programme as requested by the Government.


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